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History

Headquartered in Al Riyadh, RAFAL Real Estate Co. was formed in late 2007, with the objective of developing distinguished communities providing a unique lifestyle, offering both clients and investors a real opportunity to live and invest.

RAFAL is owned by leading business groups in KSA, namely, Lafana, A. K. Al Muhaidib & Sons Group and Arabian Tawazon for Commercial Investment Ltd., KSA.

 

Rafal Policy Statement

 

Rafal has a policy of continuously providing high quality, professional and efficient service to ensure the satisfaction of all of the requirements of our clients, resulting in securing efficiency, a strong customer focus and enhancement of long-term sustainability and profitability for the organization.

 

The Management Team will show leadership and commitment, and bear the responsibility for establishing, implementing, integrating and maintaining the Quality Management System.

 

The Management Team ensures that sufficient resources are made available within the Organization to achieve this. The Quality Culture is ensured through communication, training, walking the talk, and engagement.

 

Through direction and support, each employee will have a proper understanding of the importance of the Quality System, their responsibility to contribute to its effectiveness, and its direct relevance to the success of the Organization.

 

Equally, every employee is responsible for, and will be trained to perform the duties required by his or her specific role.

 

The Organization has a Policy of promoting continual improvement and setting of Quality Objectives in line with the framework laid down within ISO 9001:2015 Standard. These objectives will address the risks and opportunities within the Organization as determined by Top Management.

 

The Quality System will be monitored, measured, evaluated and enhanced regularly under the Top Management’s ultimate responsibility, with regular reporting and communication of the status and effectiveness at all levels.

2007

2008

2010

2011

2013

2014

2015

2016

2017

2018

2019

2007

• RAFAL Real Estate Development Company was formed

2008

• Blncyah project launching

2010

• Blncyah project completion

2011

• Al Rabia project launching

•Burj Rafal project launching

2013

• Rafal Residence project launching

• Al Rabia project completion

2014

• Marvela project launching

• Burj Rafal project completion

2015

• Rafal Sky Gardens project launching

• Pavilions project launching

2016

• Pavilions project completion

2017

• Marvela project completion

• Rafal Residence project completion

• Marseya project launching

2018

• Rafal Sky Gardens project completion

2019

• Marseya project completion

Mission

Set the highest standards in processes and projects to achieve quality homes in community-style living worth living in; focusing on middle-class and delivering sustained value for all stakeholders in the long-term.

Vision

Become the premier residential community innovator in KSA.

Core Values

OUR TREE OF VALUES

Group Created with Sketch.

Experience

Knowledge

Achiever

Transparent

Passion

Strength

Innovation

Expertise

Status Enhancement

Quality Seeker

Crafting Better Lifestyles

Uniqueness

Composition

Dream Realization

Challenge

Creativity

Exceptional

Customer Orientation

Bold

Vision

Culture

Aspirer

Experience

Knowledge

Achiever

Transparent

Passion

Strength

Innovation

Expertise

Status Enhancement

Quality Seeker

Crafting Better Lifestyles

Uniqueness

Composition

Dream Realization

Challenge

Creativity

Exceptional

Customer Orientation

Bold

Vision

Culture

Aspirer